| TESTIMONIALS "Brad's like having an outstanding full time Wine Director on staff at a fraction of the cost." -Mark Grossich- Owner/Chief Executive Hospitality Holdings, Inc. World Bar The Campbell Apartment The Carnegie Club Bookmarks Madison & Vine Winebar The Empire Room New York, NY "I have had the pleasure and privilege to know and work with Brad for close to twenty years. Currently, Brad works with us through his comprehensive wine consulting company. Brad is honest, creative and very knowledgeable; capable of making any company more money, more impressively than your wine program is currently generating. Owners will see more profit, servers more tips, and most importantly, customers will enjoy the upgraded wine experience and look forward to coming back." -Richard Driscoll- Executive Vice President/Sales & Marketing Winebow Inc. New York, New Jersey, Pennsylvania, Washington D.C., Connecticut, Massachusetts "Brad Haskel is one of the true purists in the wine industry. It is gratifying to know there are people like him working on everyone's behalf. His integrity and commitment to quality with respect to the wines he deals with, is unsurpassed. His palate is very well regarded. Personally, I have been working with Brad for over twenty years and he has never let me down. The wine industry is fortunate to have someone as devoted as him." -Stuart Randall- President/Bayfield Importing Ltd. Instructor/Sommelier Society of America "I have worked with Brad for about ten years, initially when Yarden consulted me about their marketing problems in the U.S. market. Over about a year's time, I got to know his abilities. Brad has extensive experience in the wine business, and as extensive an experience in the restaurant business. He worked in key positions for such fine restaurants as Locke-Ober's in Boston and Windows on the World in New York. In the former he was in charge of all purchasing for Locke-Ober's and Clarke Cook House in Newport, and in the latter in charge of ordering all food for three restaurants and banqueting. His experience in the wine business included work in the retail and wholesale part of the business as a regional manager and ultimately in charge of sales for a major foreign supplier for the whole country. He has passed the Higher Certificate course of the Wine & Spirits Education Trust, is a certified Sommelier, and has studied and passed examinations in all the main courses involved with wine and food management. He is ideally suited to structure wine programs for restaurants, being able to adapt their programs to their clientele and their food. His knowledge is equally at home in structuring wine programs for retail stores. In both cases he is ideally suited to train staff and set up the necessary controls to maximize profits. My experience with him showed his high motivation, eye for detail, and his ability to translate his knowledge into successful business models. In addition, he is a joy to work with. I recommend him without reservations." -Peter M.F. Sichel- Former Chairman H. Sichel & Sons Independent Consultant "Talk about being impressed! There's a very special knowledge and hospitality showing up on the wine list at London Lennie's which has my total respect. Hat's off to wine director Brad Haskel." -Arlyn Blake- Publisher The FOOD Calendar Publications, New York NY www.starchef.com/events "Brad's knowledgeable approach is friendly, comprehensive and refreshing for anyone looking to enhance an existing program, or to have one created from scratch. He is a pleasure to work with." -Matt Lourick- Vice President of Operations Marsha Brown Enterprises Ruth's Chris Steakhouse, King of Prussia PA Ruth's Chris Steakhouse, Philadelphia PA Ruth's Chris Steakhouse, Garden City NY Marsha Brown Restaurant, New Hope PA "Brad was instrumental in developing and implementing our new wine program at London Lennie's. We were pleasantly surprised with the increase in bottle sales, and our customer reaction was overwhelmingly in favor of the greatly expanded and well thought out wine list. The changing nature of wines is a challenge, but Brad is always available to research new wines and make necessary changes when vintages change and wine makers move on. Who would have ever thought my wait staff would know the five grapes in a red Bordeaux?" -Les Barnes- Owner London Lennie's Restaurant, Queens, NY "Brad represents a unique breed of talent in the wine and spirits industry. His experience within every essential facet of the business gives him an ability that is rarely found to assess, plan, and execute a successful strategy for any beverage program looking for improvement, increased profitability and progress. Brad's easy style and accessible manner of education for staff and management alike make him a pleasure to work with and an asset to his clientele. Brad has the ability to turn suggestion into dollars for the willing entrepreneur." -Robert Mazurkiewicz- Managing Director Vision Wine Brands "Simply put, Brad Haskel is a wine scholar. He integrates his years working in restaurants with his fine wine marketing experience, combines that with his love and understanding of fine food and wine; and the result is an extraordinary talent for pairing the two. When I have a question I can't easily answer about tastes or wine or food, I turn to my reference source.....Brad." -Richard Morgenstern- Vice President Sales & Marketing Creative Wines International "Does this guy rock, or what? Insider tips and affordable recommendations in time for the holidays! Here's hoping I didn't wear out my wine newbie welcome, as I'm dying to pick his brain about some pairing ideas for future foodie posts. Let's keep our fingers crossed, Wise Bread readers. And Brad? Thanks a million." -Myscha Theriault- Featured Columnist Wisebread.com "I can wholeheartedly advise anyone considering retaining Brad Haskel to do so for several reasons. The first and most important reason is he will make you money. Brad's knowledge of wine is encyclopedic, as is his knowledge of food and our industry in general. In the time that has passed since we began doing business, my wine list generates more money, my staff has become exponentially more knowledgeable about the items which make up the greatest part of our profits and my life has been simplified. I can't imagine why any restaurant operator would not give him the opportunity to produce similar results." -Willie Stephens- Owner Tupelo Honey Restaurant, Sea Cliff, NY "Brad brings a passion to his work that is rarely seen these days. I have enjoyed our time together immensely. He has invested a great deal of time and effort studying wine and winemaking; and now is sharing that passion and knowledge with other restaurant professionals." -Tom Schaudel- Chef/Owner Coolfish Restaurant, Syosset NY A-Mano Restaurant, Mattituck NY "Brad put together great lists for us. He knows how to create a wine list that not only makes sense, it makes sales. Brad's thoughtful selections and strategic pricing have helped create lists that really move wine. He thinks locally and globally, seeking out wines from outstanding small producers from all regions of the growing world and the result is a list that customers respond to.' -John Durkin- Chef/Owner Trattoria Diane, Roslyn NY Diane's Bakery/ Cafe, Roslyn NY "Brad's passion and love of the restaurant business has always been inspiring to me. His keen sense for developing a balanced and interesting wine list is right on target. He has the ability to structure 'user friendly' wine lists that appeal to the seasoned wine geek as well as the novice wine enthusiast." -Danny D'Ancona- Co-Owner The Little Wine Company "I have worked with Brad for sixteen years, and have great respect for his wine knowledge. He knows how to structure interesting original wine lists that fit restaurant themes, and satisfy customers at every level." -Craig Moore- Western Division Manager Langtry Estate & Vineyards Middletown CA "Brad, just wanted to let you know that I received great feedback on the article you wrote for Dish du Jour Magazine. What was most impressive was that some of the feedback was from people in the wine industry who thought it was very informative and a topic the public did not know much about. Thank you for sharing your wine knowledge with our readers." -Frances Grace- Publisher Dish du Jour Magazine |
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